Interviews Catherine Thompson

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Q1. Where are you from?

New England

Q2. How did you discover copywriting?

I first discovered copywriting when I took a volunteer email marketing position with a chronic illness ministry. But as I continued volunteer work and learned how to fuse my love of visual design with marketing, I discovered copywriting in a whole new way. Copywriting is crucial in every design project. Website design is built upon accentuating and strengthening compelling copywriting. Beautiful social media posts bring attention to the gripping hook or marketing content. And every piece of text in a graphic is an opportunity for a strategic call to action and unique microcopy.

Q3. What forms of copy do you write?

I write copy as part of my visual design templates and services, and I teach my clients proven copywriting techniques to go along with their new look. Copy and design work better together.

Q4. What are your favorite niches to write in?

My favorite niches to write in are the branding, visual design, and marketing niches.

Q5. What is the #1 lesson you've learned as a copywriter?

I have learned that every piece of text in a website or graphic matters. Every word and turn-of-phrase is a opportunity for you to display your brand voice and connect with your ideal audience.

Q6. Who is your favorite copywriter & why?

Ashlyn Carter is my favorite copywriter. I love how clearly she explains concepts and how she lives them out on every page of her website and shop. Not only can I listen to her tips and trust her expertise, I can also see everything she teaches in real-time action.

Q7. Do you have any recent wins to share?

I recently launched a full Black Friday services sale on a temporary popup site and got compliments both on the design and copywriting! I love how both strengthened the other, and I know the clients I landed from that know clearly my brand personality, services, and what working with me is like – just from that one sales page.

Q8. What would you say to a prospective client who wants to hire you?

I would tell them that design and copywriting don’t need to be intimidating; but, in fact, both are crucial for them to focus on as they launch or seek to grow their business. Visual aesthetic and colors are one of the top ways customers decide to purchase something, and consistent branding can increase your revenue by over 30%. Website copy interests, engages, and educates your audience; and good marketing copy brings them through a sales funnel that results in revenue and a loyal fan base. Even something as small as a headline or button CTA can drastically increase your sales. You can’t put it off or try to DIY it on your own without the proper tools!

Q9. What is a good email address for prospective clients to contact you?

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