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Copywriting.org Interviews Chaudhari Abdullah

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Q1. Where are you from?

Islamabad

Q2. How did you discover copywriting?

I was introduced to copywriting on the 11th of June, 2017, when TripAdvisor Europe approached me to write an ad for their Portugal campaign. Up until then, I had been working as a content writer since 2014, managing a somewhat steady stream of projects coming my way. The TripAdvisor opportunity came after one of their senior editors read a blog that I wrote for them. This was followed by me frantically trying to watch every youtube video on Copywriting and read any copywriting blog I could get my hands on. The client ended up using the copy and thus began my long and transformative journey in the realm of copywriting.

Q3. What forms of copy do you write?

Neuromarketing-based Emails, Ads, and Sales Copy.

Q4. What are your favorite niches to write in?

Self-improvement, B2B, Real Estate, Travel Industry, and the Services Industry.

Q5. What is the #1 lesson you've learned as a copywriter?

In the words of Sir Francis Drake, “Sic Parvis Magna.” Great copy comes from being mindful of the small things that matter. This is only possible when a copywriter makes their work about the audience. Also, being kind helps!

Q6. Who is your favorite copywriter & why?

The Duke of Direct Response, “Dan Kennedy.” I have been inspired by several copywriters and marketers in my ongoing quest of mastering the craft. Dan’s work, however, is my north star whenever I need to spruce up my copy writing strategy.

Q7. Do you have any recent wins to share?

I have got a couple. In October, I helped a client in California increase the conversion rate on his online course landing page by 450%. I also wrapped up a project in mid-November that helped my client in North America increase her monthly revenue to $120,000 through a single offer.

Q8. What would you say to a prospective client who wants to hire you?

Let’s talk first! I credit discovery calls as the most important factor in helping me maintain such a high percentage of repeat clientele. If I feel that I am not a good fit for your needs or copywriting is not the best way way to go about your business’ growth, you will be the first to know. The consultation comes at no cost to you. It would be an honor for me to learn about your business.

Q9. What is a good email address for prospective clients to contact you?

chaudhari@copywriternextdoor.com

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