Interviews Chelsea Dione

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Q1. Where are you from?

Laguna, Philippines

Q2. How did you discover copywriting?

In 2020, right before the pandemic took over the world, I was a stay-at-home mom looking for online opportunities because I didn’t want to go back to corporate. All I knew then was, if I were to make money from home, I’d most likely be writing. Heck, I thought I’d be writing blogs! My plans changed when I met my business/ freelance mentor, John Pagulayan, who also happened to be a copywriter. You could say I was hooked with his emails — addicted, even. Lol! It was through him that I learned what “copywriting” actually is and that sold me the idea that I can actually “write emails for a living” like him. Two weeks into his program, when I got my first-ever client as a freelancer even without experience, I got to prove (to myself) that writing emails can be fun and profitable. To date, he’s one of my clients who I continuously learn from.

Q3. What forms of copy do you write?

Mostly emails, social media, and sales pages.

Q4. What are your favorite niches to write in?

Hands down— Personal Development! (…plus, Business/ Money-Making and Freelancing)

Q5. What is the #1 lesson you've learned as a copywriter?

That “value” comes in many forms, and the most underrated yet effective one in this digital age is sharing information wrapped in entertainment.

Q6. Who is your favorite copywriter & why?

It’s hard to just pick one! So I’ll give you 3 names /aside/ from John Pagulayan who I obviously learned from: 1. Allan Ngo, who showed me that emails need not to be long and gimmicky to work. 2. Daniel Throssell, who I’ve learned the power of storytelling from. 3. Ash Ambirge, for teaching the “how-to’s” on writing unboring and non-robotic copy.

Q7. Do you have any recent wins to share?

Not to toot my own horn, but $35k++ (~₱2M+) in a week’s worth of client launch. About 10% conversion rate. And from $10k to $100k months… To name a few.

Q8. What would you say to a prospective client who wants to hire you?

I genuinely don’t work with anyone— only with a few select clients who qualify. If you do like pizza, that’s one box to tick off!

Q9. What is a good email address for prospective clients to contact you?

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