Interviews Chetan Virhia

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Q1. Where are you from?

Toronto, Canada

Q2. How did you discover copywriting?

Years ago when “dropshipping” was THE thing, I bought a course from a popular guru for $1997. Which was a great amount for an 18-year-old working on minimum wage. Let’s just say the ‘guru’ didn’t deliver what he promised and I felt cheated. Later, I realized that even though the course was shitty, but the way he sold me that course was amazing. I mean I literally gave a stranger $2000! How powerful is that! I thought if I learn this skill and sell things that genuinely help people…I will make a lot of money. That’s when I bought my first copywriting book — The Ultimate Sales Letter by Dan Kennedy and it changed my life :)

Q3. What forms of copy do you write?

All things direct response. I like social ads and emails the most though.

Q4. What are your favorite niches to write in?

E-commerce products that deal with male demographics. My default tone of the copy is “masculine” so it’s easier for me to write for brands that help men.

Q5. What is the #1 lesson you've learned as a copywriter?

What one person does in this space affects the entire community. If there’s one copywriter who promises the moon to his clients and delivers stars at best–this makes all the prospects in that market skeptical of other copywriters. Which makes it harder for us to sign clients.

Q6. Who is your favorite copywriter & why?

Gary Halbert. He is not my favorite JUST because of his copy skills (do I really need to tell you how great he was? :) ) … I like him because of the way he lived his life. He was an extremely interesting dude and went balls to the wall with his offers.

Q7. Do you have any recent wins to share?

I wrote an email sequence for a company that sells diabetic socks. It generated $40,000 in 2 weeks.

Q8. What would you say to a prospective client who wants to hire you?

Know your numbers well and track everything. That’s how you’ll know whether the copywriter you hired was good or bad.And yes, if your brand is politically correct or “woke”…don’t hire me! Nothing wrong with you. It’s just I don’t believe it. And the things I don’t believe in, I can’t sell!

Q9. What is a good email address for prospective clients to contact you?

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