Interviews Christina Campoy

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Q1. Where are you from?

San Francisco Bay Area

Q2. How did you discover copywriting?

I started copywriting in my first job at a PR agency working on the McDonald’s account.

Q3. What forms of copy do you write?

I write email sequences, sales letters, blogs, social media content, thought leadership pieces, website copy, and I mastered ad copy writing Facebook ads for Facebook.

Q4. What are your favorite niches to write in?

I enjoy consumer lifestyle brands, B2B, and ghostwriting for executives.

Q5. What is the #1 lesson you've learned as a copywriter?

Say less

Q6. Who is your favorite copywriter & why?

Jen Olmstead is my favorite copywriter because she creates compelling, relatable short-form and content as well as her signature #longandweird emails that have you hanging on until the last word.

Q7. Do you have any recent wins to share?

I build the brand voice for Lemon Perfect which is so fun to see in stores now. I’ve worked for a variety of large and small companies including WalMart, Dole, Nestle, Butterfinger, Adidas, King’s Hawaiian, Bayer, Facebook, Instagram, and Pepsi.

Q8. What would you say to a prospective client who wants to hire you?

My background is vast varied including in-house and agency work. My last role was Vice President of PR for Bayer, but I broke off my own to pursue my first true love, copywriting. I’d love to hear about your project and how I can help!

Q9. What is a good email address for prospective clients to contact you?

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