Interviews Christine Lacayo

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Q1. Where are you from?

Atlanta, Georgia

Q2. How did you discover copywriting?

I had been working with environmental organizations in the communications field for the past 7 years helping to grow their community and brand awareness through social media, blogging, impact partnerships, and email marketing. My goal after graduating with a Master’s in Environmental Management and Sustainable Development was to find an ocean conservation organization I could do this for, but well-paid ocean work is hard to come by, especially for women of color. My best friend and business partner, Suzie, knew I kept up a blog where I would write stories about ocean initiatives and living a more conscious lifestyle. She also knew how much I loved writing and using storytelling to ignite change. One day she told me, “You know you should really look into copywriting and start your own business.” I had never heard of copywriting before and I never really considered myself a business owner, I don’t necessarily like to manage people and I hate staring at spreadsheets and numbers. But frustrated with the lack of ocean opportunities, the thought intrigued me. Working from home, choosing my own clients, doing what I love doing, and no limits on how much revenue I generate. So I decided to take the plunge into entrepreneurship with a lot of risk. I’m not advising anyone to do what I did. I quit my full-time job, moved back to the US without really any savings at the time, and no real plan on how I was going to start my business and actually make money. I just knew I needed change in my life and I wanted to get paid to write to help these ocean organizations spread their message of change and hope.

Q3. What forms of copy do you write?

email marketing, blogs, and I also do translations

Q4. What are your favorite niches to write in?

environmental (especially ocean-related) and faith.

Q5. What is the #1 lesson you've learned as a copywriter?

Write every damn day even if you don’t want. Trust in the process, hold strong to your faith, and invest in yourself to grow.

Q6. Who is your favorite copywriter & why?

Laura Belgray. I love how she’s set up her business model running a $1M 1 woman show strictly using email marketing + her humor in her emails never gets old.

Q7. Do you have any recent wins to share?

I’ve recently signed with my first retainer writing emails, blogs, and social media copy for a creative branding agency working with some really exciting big brands!

Q8. What would you say to a prospective client who wants to hire you?

Save your energy for what you do best-creating more of your amazing offerings, programs, and campaigns this world so needs. And invest in a content writer (me :) to create and manage all of your content marketing building an engaged and diverse audience ready to buy into your very next offer!

Q9. What is a good email address for prospective clients to contact you?

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