Copywriting.org Interviews Christine LeBlanc
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Q1. Where are you from?
Miami, Florida
Q2. How did you discover copywriting?
I stumbled upon copywriting five years ago when I saw many small and booming businesses needing actionable content. I already knew about creative writing and storytelling, so I decided to take my experience and dive deeper into the copywriting world. Using structure and creativity with words was challenging, but once mastered, you have the power to reach several different audiences and industries in any capacity.
Q3. What forms of copy do you write?
The forms of copy I write include email, video sales letters, blogs, website content, press releases, and social captions.
Q4. What are your favorite niches to write in?
Health and wellness, travel, crypto, education, real estate, and e-comm.
Q5. What is the #1 lesson you've learned as a copywriter?
The number one lesson I’ve taken from copywriting is to ask for help when needed. Even the most well-known writers have mentors and thrive from support from an expert whenever possible. Whether reading great content or speaking directly to a mentor or peer, help presents itself in many forms.
Q6. Who is your favorite copywriter & why?
Brian Clark is one of my favorite copywriters. What I admire most is how he treats copywriting almost like dating. You start by building a relationship with the audience, listening carefully to what they want, and acting according to their needs. He believes in the power of effective headlines and is very passionate about what it means to become a great writer. One of my favorite quotes by him is: “Write more. Write even more. Write even more than that. Write when you don’t want to. Write when you do. Write when you have something to say. Write when you don’t. Write every day. Keep writing.”
Q7. Do you have any recent wins to share?
Some wins are this fantastic interview feature by the awesome Troy Ericson on copywriting.org. Another success is helping to rebrand and build more traffic for my current pet wellness client, Hiccpet.com. This client had very little online presence and desperately needed help with their SEO and email click rates. Within a month of working together, we increased their Google ranking for their pet wipe products and their email open rates from a low 5% to a 20% open rate and counting.
Q8. What would you say to a prospective client who wants to hire you?
I would say what every prospective client wants to hear. I am legitimately interested in their business and project. I can guarantee results for their intended goals. I am reliable, with valuable experience and dedication to helping them grow and succeed in this competitive market. It’s my goal to deliver on every dollar the client spends, and I am here to turn straw into gold.
Q9. What is a good email address for prospective clients to contact you?
Chrisscontent@gmail.com