Interviews Christine Trac

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Q1. Where are you from?

Calgary, Canada

Q2. How did you discover copywriting?

A friend of mine told me the importance of copywriting to generate more leads for my coaching business. So I wrote a sales page and landed my first online client (a cold lead). Since then I’ve been fascinated with how words can persuade people to take action.

Q3. What forms of copy do you write?


Q4. What are your favorite niches to write in?

Health, Fitness, and Biz Opp for coaches and consultants

Q5. What is the #1 lesson you've learned as a copywriter?

Tap into your customer’s mind and go deep into understanding them to the point where you can write a page from their diary.

Q6. Who is your favorite copywriter & why?

Eugene Schwartz. Ever since my mentors introduced me to his book, Breakthrough Advertising, copywriting finally started to click for me.

Q7. Do you have any recent wins to share?

One of my highlights so far was utilizing my copy to build relationships with top brands like Nike, Adidas and Zara for a client.

Q8. What would you say to a prospective client who wants to hire you?

If you’re a coach or consultant looking for ethical email copy that turns your audience into raving customers then I’m your girl.

Q9. What is a good email address for prospective clients to contact you?

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