Copywriting.org Interviews Christopher Loch
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Q1. Where are you from?
Eagle Mountain, Utah
Q2. How did you discover copywriting?
It was all by accident. Back in the day I started on the technical side of digital marketing and a client asked me if I could write an email for him. That lead to more emails, landing pages, and even sales letters.
Q3. What forms of copy do you write?
DR/Ecom hybrid landers, VSLs, TSLs, advertorials
Q4. What are your favorite niches to write in?
Health and personal development.
Q5. What is the #1 lesson you've learned as a copywriter?
To be intimately familiar with the audience I’m speaking to.
Q6. Who is your favorite copywriter & why?
Dan Kennedy because he taught me copywriting through his books and (printed) newsletter.
Q7. Do you have any recent wins to share?
I was recently hired to beat a control on a DR/ecomm hybrid lander written by a very accomplished copywriter. My new version beat his by 52%!!
Q8. What would you say to a prospective client who wants to hire you?
Don’t contact me if you’re in the “copycat” business — I only want to work with visionaires, innovators and disruptors are putting it all on the line to make a difference in the world.
Q9. What is a good email address for prospective clients to contact you?
cloch@whatisyoursecret.com