Copywriting.org Interviews Christopher T McNabb
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Q1. Where are you from?
Greenville, SC
Q2. How did you discover copywriting?
I’ve been writing copy for years in a variety of formats.
Q3. What forms of copy do you write?
Blogs, emails, and social media.
Q4. What are your favorite niches to write in?
Local, home service based niches and residential real estate.
Q5. What is the #1 lesson you've learned as a copywriter?
The number one thing I’ve learned in copywriting is the profound power of words and persuasion. As a copywriter, my primary goal is to influence and persuade my audience using carefully chosen words. This involves understanding my audience’s needs, desires, and pain points, and then crafting messages that resonate deeply with them. The right words have the power to evoke emotions, build trust, and compel action, making them a crucial tool in my work. My skill in copywriting is not just about selling products or services; it’s about connecting with the audience on a deeper level, creating compelling narratives, and driving meaningful engagement.
Q6. Who is your favorite copywriter & why?
Jim Edwards – he is funny, relatable, wise, and genuine.
Q7. Do you have any recent wins to share?
My blog copywriting has had a profound impact on several local service-based businesses, leading to remarkable growth and success. Through my engaging and persuasive content, these businesses have seen a significant increase in customer engagement, brand awareness, search engine results and sales. My tailored approach in understanding and addressing the unique needs of each business has been instrumental in transforming their online presence and driving incredible growth.
Q8. What would you say to a prospective client who wants to hire you?
I’m excited about the opportunity to bring my copywriting expertise to your business. My approach involves deeply understanding your brand, your audience, and your objectives to create compelling, persuasive content that resonates with your target market. With a proven track record of driving growth and engagement for various businesses, I am confident in my ability to craft narratives that not only reflect your brand’s voice but also effectively convert readers into loyal customers. Let’s work together to elevate your brand and achieve your business goals through the power of strategic, impactful copywriting.
Q9. What is a good email address for prospective clients to contact you?
chris@catscratchmedia.com