Interviews Christy Goldfeder

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Q1. Where are you from?

Austin, Texas

Q2. How did you discover copywriting?

I found it indirectly through a series of twists and turns in my career. I started at the Wall Street Journal, and transitioned out of journalism into financial marketing. Working in MarComm, I managed outside writers for newsletter and collateral projects.

Then I decided I wanted out of finance, so I went to school to become a certified health coach. When I launched my business, I realized pretty quickly that I needed to market myself. That’s when I got into direct response copywriting. I found I liked writing more than I liked health coaching, and the rest is history.

Q3. What forms of copy do you write?

All types of direct response, from sales pages to launch copy, to emails, funnels and lead-gen FB ads and YouTube scripts.

Q4. What are your favorite niches to write in?

Health and wellness, personal growth, and spirituality are a few favorites. I also enjoy healthy CPG and beauty.

Q5. What is the #1 lesson you've learned as a copywriter?

Stories sell because people want to be entertained. And it’s important to always be testing (I guess that’s two).

Q6. Who is your favorite copywriter & why?

There are many great copywriters out there, and I have been mentored by some of the very best — Kim Schwalm, Carline Cole, and Ron Lynch.

Q7. Do you have any recent wins to share?

When I was first starting out, my email copy was tested against Kim Schwalm’s. I beat Kim’s copy a couple of times.

My recent wins include:

A six-figure Black Friday email campaign for a green beauty company

Successful FB lead-gen campaign for a high-end spiritual coaching program

Speaker at the Email Skills Summit (online) and Inevitable Success Mastermind in Miami.

Q8. What would you say to a prospective client who wants to hire you?

I find that copy works best when there is some partnership between the offer owner and the copywriter. I have had many retainer-based copy projects because I’m able to mimic the brand’s voice effectively.

But don’t necessarily limit me to just copywriting. Because of my broad experience, I understand marketing strategy and can see the bigger picture behind campaigns, positioning and market fit.

Q9. What is a good email address for prospective clients to contact you?

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