Copywriting.org Interviews Connor Inch
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Q1. Where are you from?
Australia (UK originally)
Q2. How did you discover copywriting?
Through a guy called Mike Samuels who I followed when I had a fitness business. I needed more clients!
Q3. What forms of copy do you write?
Ad scripts, ads, advertorials, sales pages, and more.
Q4. What are your favorite niches to write in?
Fitness, Health, eComm, and Bizopp
Q5. What is the #1 lesson you've learned as a copywriter?
Always dig deeper into the benefits. Your benefit has a benefit, which has a benefit.
Q6. Who is your favorite copywriter & why?
Clayton Makepeace – Every time I read his copy, I learn something about persuasion and curiosity.
Q7. Do you have any recent wins to share?
Recently hit over $1MM+ in sales from email for a client after around 12 months.
Q8. What would you say to a prospective client who wants to hire you?
I can ‘brag’ about myself all day, and it means nothing. Instead, feel free to see what my clients say about working with me, on my website!
Q9. What is a good email address for prospective clients to contact you?
connor@connorinch.com