Copywriting.org Interviews Cory Molloy
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Q1. Where are you from?
Arizona.
Q2. How did you discover copywriting?
I’ve always loved marketing. I designed my first cereal box when I was in high school and loved using my creativity that way. I also enjoy the social part of sales as I went door to door selling pizzas to pay for my own gym membership as a teen. Sales and marketing was something I enjoyed – yet everything changed for me when I learned how to combine the magical words, powerful questions, and rhythmic phrases of NLP with the best words in advertising. After years of practice and trial and error, I learned how to think, speak, and write in the most powerful, positive, present, and personal way possible. It’s been a complete game changer for me – and everyone who applies these principles.
Q3. What forms of copy do you write?
Email, Sales Letters, Direct Mail
Q4. What are your favorite niches to write in?
Financial, Legal, Investments, and Health
Q5. What is the #1 lesson you've learned as a copywriter?
To write my ads in the most powerful, positive, present, and personal way possible – so my readers quickly and clearly see how buying can change their life.
Q6. Who is your favorite copywriter & why?
Dan Kennedy – Because his Unique Selling Proposition is one of the strongest ways to attract attention… And since we all like NEW things, his USP approach is a fantastic way to get results.
Q7. Do you have any recent wins to share?
I recently ran a campaign that got 33% of leads to book a call.
Q8. What would you say to a prospective client who wants to hire you?
All my sales copy makes money for my clients – Because I focus on what the audience gets when they buy your product or service.
Q9. What is a good email address for prospective clients to contact you?
Corymolloy@gmail.com