Copywriting.org

Copywriting.org Interviews Craig Dave

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Q1. Where are you from?

Vancouver, Canada

Q2. How did you discover copywriting?

Eben “David DeAngelo” Pagan’s Double Your Dating eBook promo. Quadrupled my kisses & tattooed the magnetic power of words on my brain.

Q3. What forms of copy do you write?

eCommerce (Cashvertorials™), funny TikTok UGC scripts, YouTube scripts, FB ads, and email.

Q4. What are your favorite niches to write in?

eCommerce, TikTok ads

Q5. What is the #1 lesson you've learned as a copywriter?

My copy philosophy? Writing words that sell- the kind that attract eyeballs, tickle curiosity and open wallets… …does NOT come from ‘hand copying the greats’ 8 hours a day until you can’t move your wrists. It’s about knowing which 50 words to remove from a sales page or an email because they don’t move the sale forward. Knowing which words to cut? Well, 90% of that comes from in-the-trenches iteration. Asking the right questions. Listening to the market. And clearing out the clutter that confuses. The other 10%? That’s the edge that comes from working with proven creative processes… …and being mentored by & collaborating with some of the greats in the business. Jon Benson. Kevin Rogers. David Garfinkel. Ryan Levesque. Daniel Levis. That’s when sparks fly. That’s when the magic happens.

Q6. Who is your favorite copywriter & why?

Daniel Levis. Had a chance to work with him & saw first hand how his brilliantly crafted & punchy story-based emails transformed prospects into credit-card ready high-ticket buyers.

Q7. Do you have any recent wins to share?

$35M+ in eCommerce sales via Cashvertorials™, FB ads and emails since 2019.

Q8. What would you say to a prospective client who wants to hire you?

Trying To Get A Customer’s Attention Is Like Trying To Scrub A Muddy Puppy The minute you have it… It slips out of your grip & starts chasing other distractions (squirrel!) Even if you do manage to capture it for a few fleeing seconds? By the time you’re done scrubbing away the dirt… You’re not even sure you’ve got the one you want in the first place. That’s why you need messaging that targets your ideal buyer… And cuts through the noise… With entertaining advertorials, TikTok scripts, FB ads & emails that: Attract… eyeballs Tickle… curiosity Monetize… repeatedly Because having just 1 of these? Simply is NOT enough in today’s distraction based economy. Your marketing messages must do ALL THREE… (IF you want an ATM… and the power to turn attention into money) This is where I come in, co-creating messaging with you that grabs prospects by the collar & converts like crazy. “Craig is simply one of the finest copywriters I’ve ever had the pleasure to work with. His creativity & mad persuasion skills are matched by his enthusiasm, making him a pleasure to work with. I cannot recommend his services enough.” Jon Benson, Billion Dollar Copywriter, inventor of the VSL “Craig writes copy that SELLS… If you’re looking for sales copy that increases conversions & gets ‘wallets open, credit card ready’ buyers…Craig’s your guy” Molly Pittman, CEO, Smart Marketer

Q9. What is a good email address for prospective clients to contact you?

craig@cashvertorials.com

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