Interviews Csaba Borzási

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Q1. Where are you from?

Budapest, Hungary

Q2. How did you discover copywriting?

Ever since I was a teen, I was always interested in figuring out what motivates people and how they make decisions. But even though after school I got a degree in Cognitive Psychology… I never really understood what makes people tick… That is, until I discovered this weird, obscure craft 95% of people never even heard of called “direct response copywriting”. And boy, was I immediately hooked! Problem was – even though I LOVED the craft of copy itself – I was as clueless as it gets when it comes to landing clients. But after weeks of sending proposals on Upwork, I finally landed my first client ever: a s*x shop! (The client tasked me with writing product descriptions for c*ck rings, pumps, and various “tools” that kind of reminded me of medieval torture tools… …But hey, at least I got paid like $40 for such a description, so it was a start LOL. Plus, it instantly made me understand what “desire-building bullets” really mean!) During the next few years, I took on hundreds of jobs in dozens of niches from at least 70+ clients, and learned A LOT about copywriting, freelancing, and business in general. But my biggest breakthrough came when in 2021, I broke down 100 proven sales letters in 100 days… to uncover the master secrets of the BEST copywriters of all time (while documenting my process through daily YouTube videos). Today, I help ambitious online businesses convert more casual leads into high-AOV customers and plug the holes in their “leaky” funnels.

Q3. What forms of copy do you write?

Launch campaigns, Emails that build “Know, Like, and Trust”, Long form sales letters / VSLs

Q4. What are your favorite niches to write in?

BizOp, Internet Marketing, Self Development

Q5. What is the #1 lesson you've learned as a copywriter?

You don’t create the desire to solve a problem… You channel existing desires to create demand for your offer. You tap into the problem your ideal prospects already believe they have.

Q6. Who is your favorite copywriter & why?

-Eugene Schwartz: because his groundbreaking book, Breakthrough Advertising, is still called “The Bible of Copywriting”… even after 56 years! -Gary Halbert: because he cracked the code to properly awaken deep emotions in your prospect – emotions that spark CHANGE in their Identity, Beliefs, and Behavior. -Gary Bencivenga: because he pioneered a unique new belief-shifting framework based on “Education-based marketing” and “Proof Marketing”

Q7. Do you have any recent wins to share?

Recently wrote a sales page for a client that generated $640,000 cash in hand… plus $50 Million in signed contracts, selling a massive virtual event (previous control did low 7-figures in total)

Q8. What would you say to a prospective client who wants to hire you?

I rarely take on done-for-you work anymore… but I still enjoy doing coaching & consulting. Fore more info about my work, go here:

Q9. What is a good email address for prospective clients to contact you?

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