Copywriting.org Interviews Csaba Borzási

Ever since I was a teen, I was always interested in figuring out what motivates people and how they make decisions. But even though after school I got a degree in Cognitive Psychology… I never really understood what makes people tick… That is, until I discovered this weird, obscure craft 95% of people never even heard of called “direct response copywriting”. And boy, was I immediately hooked! Problem was – even though I LOVED the craft of copy itself – I was as clueless as it gets when it comes to landing clients. But after weeks of sending proposals on Upwork, I finally landed my first client ever: a s*x shop! (The client tasked me with writing product descriptions for c*ck rings, pumps, and various “tools” that kind of reminded me of medieval torture tools… …But hey, at least I got paid like $40 for such a description, so it was a start LOL. Plus, it instantly made me understand what “desire-building bullets” really mean!) During the next few years, I took on hundreds of jobs in dozens of niches from at least 70+ clients, and learned A LOT about copywriting, freelancing, and business in general. But my biggest breakthrough came when in 2021, I broke down 100 proven sales letters in 100 days… to uncover the master secrets of the BEST copywriters of all time (while documenting my process through daily YouTube videos). Today, I help ambitious online businesses convert more casual leads into high-AOV customers and plug the holes in their “leaky” funnels.