Copywriting.org Interviews Dan Ferrari
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Q1. Where are you from?
Honolulu, Hawaii
Q2. How did you discover copywriting?
The long story made short is I wanted to make my own schedule and be location independent so I could move to Hawaii and surf as much as possible. I’ve enjoyed writing my whole life… and have a degree in marketing… so copywriting seemed like a good option. I would’ve been happy to just pay the bills… who knew I’d become one of the best.
Q3. What forms of copy do you write?
I’m big on strategy, fundamentals, and mastery… so I can and have written (and won) writing just about every format there is.
Q4. What are your favorite niches to write in?
I’ve worked in all sorts but my favorites are the supplements/skincare, financial publishing, real estate investing, and business opportunity markets.
Q5. What is the #1 lesson you've learned as a copywriter?
Fundamentals + a deep understanding of how direct response businesses grow makes you unbeatable.
Q6. Who is your favorite copywriter & why?
As a writer, Gary Bencivenga. His writing connects with the reader at the deepest levels – it’s quite extraordinary. He also has beautiful style and could have been a novelist. As a teacher, Dan Kennedy. I don’t think anyone has mastered the business of direct response better. And of course, Aaron Winter who is a genius marketer and has been my mentor since 2014.
Q7. Do you have any recent wins to share?
I’ve had many – from launching Basement Beast to helping found & build the Dig agency (and all the controls I either wrote or chiefed there) to being responsible for training a who’s who of the top copywriters working today to recently helping a client scale from $500k/month to above $2M/month.
But above all, there’s still a soft spot in my heart for all the work I did at The Motley Fool. I was a nobody when I got there, just starting my career, and completely unknown. By the time I left, I’d written 5 back-to-back controls and my work was responsible for 50% of all new customers coming through the door (which, at a 9-figure business that gets 1000-2000 customers per day is no small feat). That launched my career and I’ve never looked back. I’m very grateful for that time.
But above all, there’s still a soft spot in my heart for all the work I did at The Motley Fool. I was a nobody when I got there, just starting my career, and completely unknown. By the time I left, I’d written 5 back-to-back controls and my work was responsible for 50% of all new customers coming through the door (which, at a 9-figure business that gets 1000-2000 customers per day is no small feat). That launched my career and I’ve never looked back. I’m very grateful for that time.
Q8. What would you say to a prospective client who wants to hire you?
If you’ve got everything else in order – your operations, tech, tracking, media buying, and the other parts of your marketing function – I’ll make it rain for you. But those items are requirements for the clients I choose to take on, not preferences.
Q9. What is a good email address for prospective clients to contact you?
danferrari@ferrarimedia.com