Interviews Daniel Jonas

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Q1. Where are you from?

Frankfurt, Germany

Q2. How did you discover copywriting?

I think it was in 2020 when the global pandemic hit. I was looking for ways to make a living online and stumbled across affiliate marketing while I was browsing through TikTok. So I gave it a shot. Of course, I decided on a niche I had no credibility in… making money online! It kinda “worked” though. Over the course of 5-6 weeks, I got my TikTok channel to over 10.5K people. But I wasn’t making any money: They weren’t signing up to my email list. And if they did, they didn’t buy. That’s when I realised that I needed to do something about it. So I went to YouTube and stumbled across Alex Cattoni’s YouTube channel. Long story short: I signed up for her Launch Pad, figured out I was kinda good with words and fell in love with copywriting… To the degree that decided to go all in on it. So I’m not doing any affiliate marketing or so on the side.

Q3. What forms of copy do you write?

Around 80% of my business comes from writing email campaigns. I do write landing pages as well, but emails are my most requested service.

Q4. What are your favorite niches to write in?

Personal development, health & wellness… and biz opp, of course ;)

Q5. What is the #1 lesson you've learned as a copywriter?

That people don’t care about your product or service. There are hundreds and thousands of scammy, low-quality courses out there that sell like hotcakes. People only care about the transformation that a product promises… and your ability to deliver that transformation. That’s also why I chose to write in the personal development and health niche. Because there are so many great courses and programmes out there that deliver real value… But have a hard time standing out from the noise of all these self-proclaimed “gurus”.

Q6. Who is your favorite copywriter & why?

My favourite copywriter is Alex Cattoni. Not only because she’s my mentor and the person that taught me everything I know about copywriting… But also because of her mission to de-douchify the internet. That really speaks to me. Because most people still rely on old-fashioned, manipulative sales tactics to trick people into buying something that they don’t actually need. In today’s world, it’s all about creating true connections with your audience and being 100% authentic… and not about using false scarcity and fake promises for quick sales.

Q7. Do you have any recent wins to share?

My recent win is that I wrote two email sequences for the leading Life & Business Strategist in the US. I don’t have written permission to tell you who it is… But he’s a true personal development legend. I still can’t believe that it happened. I wrote for someone whose books have been sitting on my shelf for years… And that helped me get through times when I was full of self-doubt and lacked a sense of direction or purpose. And it’s even crazier that I’ve got this gig via Upwork.

Q8. What would you say to a prospective client who wants to hire you?

I only work with people I vibe with and where I’m convinced that their products or services actually help people. Coaching programmes and courses that are designed to make this world a better place. Because it’s my mission to help coaches and course creators find the right words to achieve that. So if you’re looking for high-converting copy that builds real relationships with your audience… Without giving them the feeling of being tricked into something they don’t want or need — then we should talk :)

Q9. What is a good email address for prospective clients to contact you?

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