Interviews Daniel Throssell

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Q1. Where are you from?

Perth, Australia

Q2. How did you discover copywriting?

In 2015 I was an electrical engineer working on a remote gas plant off the coast of Western Australia, and I hated my job
Then one day, Ramit Sethi — whose emails I followed — launched a contest for the launch of his new course about ‘copywriting’.
The contest was simple: write a sales letter promoting the new course.
I’d never heard the word “copywriting” … nor did I know how you wrote a sales letter. And when I saw some of the other entries with their direct-response headlines and promises of “2X … 5X Even 10X Your Business!!!”, I felt there was no way I could top that.
So … I just ignored what they were doing. And I wrote a story.
To my utter shock … I won the contest. With my “accidental” first ever sales letter. As part of the prize for winning, I got to speak with Ramit for 30 minutes about copywriting. Yet he was taken aback when he asked what I wanted to know, and my first question was:
“What IS copywriting?”
He gave me some pointers on how to get started … recommended some books and copywriters to learn from … and I took it from there.

Q3. What forms of copy do you write?

Emails & sales letters, mostly.

Q4. What are your favorite niches to write in?

I have several years’ experience in the financial niche, but my ‘home ground’ is really my own … teaching copywriting

Q5. What is the #1 lesson you've learned as a copywriter?

The single most powerful force in modern copywriting is an entertaining personality.

Q6. Who is your favorite copywriter & why?

I have to give you three:
1) Ben Settle, for pioneering the “infotainment” email style I ended up adopting.
2) Scott Pape, who I’ve followed since I was a kid and who taught me how to build a character-driven universe in my marketing
3) John Carlton, who was the first copywriter I ever learned from, and who taught me the sheer POWER words can have.

Q7. Do you have any recent wins to share?

Win? Hey, all I do is win. Affiliate contests. Against everyone. They hate me but they can’t stop me

Q8. What would you say to a prospective client who wants to hire you?

You couldn’t afford it.

Q9. What is a good email address for prospective clients to contact you?

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