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Copywriting.org Interviews Dave Springer

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Q1. Where are you from?

Brampton Ontario

Q2. How did you discover copywriting?

Surfing the net back in 2015, I was exploring what other professionals were doing to generate income on the side. I saw what seemed like hundreds of different strategies – ecomm, drop shipping, etc etc…you know the drill. One thing I noticed was that copywriting was integral to all the online opportunities so I went down the copywriting rabbit hole. Then I discovered email copywriting and that its ROI was 40-1. I figured if I could get good at this one high leverage skill I could really make a difference in the lives of business owners so I decided to make email copy my specialty.

Q3. What forms of copy do you write?

Email for Info Products and Ecomm Brands

Q4. What are your favorite niches to write in?

Ecomm – Health/Fitness. Info Products – Health/Wealth

Q5. What is the #1 lesson you've learned as a copywriter?

Know your audience and create offers that are unique and superior to the competition.

Q6. Who is your favorite copywriter & why?

Todd Brown – I admire his use of rhetorical devices.

Q7. Do you have any recent wins to share?

I’m a new professional copywriter with well over a decade of experience in saas tech project management and consulting. So, no fancy marketing ‘tricks’ here. I rely on customer centric research, direct response and growth marketing principles to help businesses grow with email marketing.

Q8. What would you say to a prospective client who wants to hire you?

First, let’s talk to see if we have a fit. If yes we’ll start with a small trial project with guaranteed results or you don’t pay.

Q9. What is a good email address for prospective clients to contact you?

dave@growthcampaign.io

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