Interviews David L. Deutsch

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Q1. Where are you from?

New York City.

Q2. How did you discover copywriting?

I was working in administrative support at Ogilvy & Mather in New York City and decided this copywriting thing looked pretty interesting.

Q3. What forms of copy do you write?

Whatever moves the needle, but generally online and off-line sales letters, video sales letters and Facebook ads. I’ve also contributed to pitch decks, a memory course, and a guidebook to Bermuda.

Q4. What are your favorite niches to write in?

Health, financial, info products, and any interesting niche I haven’t written in before. Yesterday I was working on a toilet cleaner for a big consumer products company, so that was different.

Q5. What is the #1 lesson you've learned as a copywriter?

Don’t write copy that sounds like copy.

Q6. Who is your favorite copywriter & why?

Jim Rutz, because his copy was the most unputdownable.

Q7. Do you have any recent wins to share?

Yes, but there are issues of confidentiality. And these days, a lot of what I do is act as a fractional copy chief to help copywriters and companies create more winners.

Q8. What would you say to a prospective client who wants to hire you?

Depends. To some I might say: “Don’t hire me or anyone. Let me turn YOU into a great copywriter.”

Q9. What is a good email address for prospective clients to contact you?

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