Interviews David Mayne

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Q1. Where are you from?

Atlanta, GA

Q2. How did you discover copywriting?

My first exposure was from attending Armand Morin’s Big Seminar around 2007 – Ray Edwards was doing a presentation, and was intrigued that one could make a fairly lucrative living with copy.

Q3. What forms of copy do you write?

Emails mostly – and lately, strategic manifestos.

Q4. What are your favorite niches to write in?

Product offerings, cpa offers, biz opp, strategy.

Q5. What is the #1 lesson you've learned as a copywriter?

Copywriting is secondary to strategy.

Q6. Who is your favorite copywriter & why?

Albert Lasker – “reason why” copy…

Q7. Do you have any recent wins to share?

Some astute comments in software source code got noticed and acted on as intended.

Q8. What would you say to a prospective client who wants to hire you?

I’d ask them a strategic question: “Why should others choose to do business with you instead of any other option available to them, including – doing nothing or doing it themselves.” Let’s work on that first unless they have this down.

Q9. What is a good email address for prospective clients to contact you?

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