Interviews Dawn Apuan

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Q1. Where are you from?

Seattle, WA

Q2. How did you discover copywriting?

I first found digital marketing and bought a course for $99 to learn how to build funnels and run FB ads. I started with that as an affiliate marketer. My ads and landing pages converted really well and people started asking me for help with their copy so they could get more sales. Once I discovered what copywriting was and I could get paid to do something I absolutely loved, the rest is history. I niched to copywriting instead of funnel building and affiliate marketing and 10xed my income in the next 3 months, going from zero to 6 figures in 11 months, and then doubling that my second year as a copywriter.

Q3. What forms of copy do you write?

I mainly do emails and sales letters. Sales letters are my favorite :)

Q4. What are your favorite niches to write in?

Wealth and woo/spirituality (mainly for coaches and course creators)

Q5. What is the #1 lesson you've learned as a copywriter?

Dreams really do come true – Decide what you really want, then create it, and your success is inevitable.

Q6. Who is your favorite copywriter & why?

Oh man…how could I possibly choose just one? You’re killin’ me on this one. At least 10 immediately come to mind, but I’m going to say Brian Kurtz. He’s brilliant when it comes to marketing and copy, he’s consistent, he cares, he overdelivers, he practices what he preaches.

Q7. Do you have any recent wins to share?

I just realized that I’ve had multiple months that are more than my old annual 9-5 salary, and at one point in time (when my husband and I were both pastors), our combined annual salary is less than I’ve made in a single month as a copywriter.

Q8. What would you say to a prospective client who wants to hire you?

Copywriting is a science and an art. Lots of people can learn the science; few master the art. I bring the two together as a “divine scribe” to bring your mission and message to the world in a way that’s different from any other copywriter I know. If you’re here to transform the world, let’s amplify your impact together.

Q9. What is a good email address for prospective clients to contact you?

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