Interviews Dayana Aleksandrova

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Q1. Where are you from?


Q2. How did you discover copywriting?

I had been an underpaid content writer for 5 years until in 2020, when the pandemic hit, I stumbled upon a video by Alex Cattoni on YouTube. I enrolled in her program and before even graduating, I landed my first client which was none other than Ad World – the largest online marketing conference.

Q3. What forms of copy do you write?

I specialize in email copy and sales pages. I also help coaches and business owners create flagship programs through branding and positioning.

Q4. What are your favorite niches to write in?

Personal development, online advertising, career and money, finance and investing

Q5. What is the #1 lesson you've learned as a copywriter?

To be resilient as hell. In copywriting, much like in any other industry, we can position ourselves in the best way possible and still get rejected. I’ve learned how to deal with the ups and downs of entrepreneurship. I have also discovered that the most important task you can ever do as a copywriter is get to know your client on a best friend basis. That way, you can give them exactly what they want and craft irresistible copy assets.

Q6. Who is your favorite copywriter & why?

Alex Cattoni – she is a world-class copywriter and my personal mentor for 2 years now

Q7. Do you have any recent wins to share?

I have been writing copy for 6,7, and 8-figure entrepreneurs in the last 2 years. I am currently helping Heather Alice Shea, Founder & CEO of Atmana Academy (coach certification) create her new flagship program. I have also taught copy inside Ingrid Arna’s private coach community, and I have recently launched my own mentorship program where I equip other copywriters with all the practical tools to crush impostor syndrome, craft the perfect pitch, crate their unique framework, and land soulmate clients.

Q8. What would you say to a prospective client who wants to hire you?

I don’t take clients on unless I absolutely, unequivocally believe in your offer. I am also relentless when it comes to editing and I won’t stop until you’re happy because I literally can’t sleep at night if you’re unhappy with my work. Finally, when you work with me you don’t get *just* a copywriter. You get a branding expert and a strategist. I have helped health coaches hit $100K months and I’m excited to do my magic for your brand.

Q9. What is a good email address for prospective clients to contact you?

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