Interviews Deeann Harper

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Q1. Where are you from?

Orlando, FL

Q2. How did you discover copywriting?

I began working for online entrepreneurs (consultants, coaches and course creators) in 2015 as a “jack of all trades” assistant providing general administrative support. I quickly realized I needed a specialized skill if I wanted to build a sustainable and profitable business. Off to YouTube I went and fell in love with Alex Cattoni’s copywriting content and have been hooked!

Q3. What forms of copy do you write?

Email copy and landing pages.

Q4. What are your favorite niches to write in?

Business Development, Personal Development, and Financial

Q5. What is the #1 lesson you've learned as a copywriter?

You cannot learn about your ideal audience via Google. You have to speak directly to them. You have to listen to them explain their successes, challenges, desires and needs in their own words to effectively be able to speak to them through your copy.

Q6. Who is your favorite copywriter & why?

Alex Cattoni – She was the first copywriter I started following when I started my copywriting journey. I still look forward to reading her content on an almost daily basis.

Q7. Do you have any recent wins to share?

I have recently overhauled my business and transitioned to ONLY providing email copywriting and launch strategy to course creators. I was dipping my toe into the industry while learning the profession, but after a year of training my confidence is up and I fully made the jump to only offering email copywriting to course creators.

Q8. What would you say to a prospective client who wants to hire you?

Let’s get started!

Q9. What is a good email address for prospective clients to contact you?

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