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Copywriting.org Interviews Deja White

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Q1. Where are you from?

Atlanta, GA

Q2. How did you discover copywriting?

I fell into it. I’ve always worked in marketing and ran my own blogs, but I didn’t really get serious about tailoring my copywriting style and voice until I moved into the strategy side of the marketing industry.

Q3. What forms of copy do you write?

I work in marketing strategy, so I write for creative briefs, pitch decks, sales one sheets, and marketing materials. I grew up loving blogs and magazines and I always seem to find my way back to them. I also manage and write content for my own blog (breakroombuddha.com), write for other peoples blogs, and curate a digital magazine (https://opentabs.beehiiv.com/).

Q4. What are your favorite niches to write in?

I’m all about helping burgeoning concepts flourish. So I to work with and write for entrepreneurs and small businesses. Making their visions a reality is my favorite thing to do. In that same vein, I love writing and creating content for young professionals, especially those who are looking to find their professional and personal passions. And last but not least, I love talking and writing about developing internet pop culture. We’re living in the internet wild wild west, and anything essentially goes, so I’m enjoying contributing to it and talking about it.

Q5. What is the #1 lesson you've learned as a copywriter?

Everyone has an opinion, especially if you’re working on a large team. Listen to their feedback and their opinions, but learn how to take what you need, and leave what you don’t need. Remember that in the end, it’s up to you to craft the best piece of work that represents your vision for the problem/campaign/etc. that you’ve been given.

Q6. Who is your favorite copywriter & why?

Eddie Shleyner. I’m all about good stories, and Eddie just tells darn good stories. He’s a gem on LinkedIn and his Very Good Copy website is also great!

Q7. Do you have any recent wins to share?

This past year has been a copywriting crash course for me, and it’s helped me become a sharper writer. The proof is in the pudding: A plethora of my pitched marketing campaign concepts have been bought by clients (in total they’ve spent over $2MM!), and I have a few published articles floating around on the web.

Q8. What would you say to a prospective client who wants to hire you?

What’s your biggest challenge? In most cases copywriting can solve at least 50% of the problem. Good copywriting is a team sport, so let’s work together to solve that problem.

Q9. What is a good email address for prospective clients to contact you?

dejajlwhite@gmail.com

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