Interviews Desiree Grosman

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Q1. Where are you from?

Washington State, US

Q2. How did you discover copywriting?

Like many people who discover copywriting, I was desperately looking for a way out of my dead-end job. I had been a waitress for nearly a decade and was fast-approaching my 30s. I was broke, frustrated and needed to find something fulfilling. One day, there in my recommended videos on YouTube, a thumbnail of a pink-haired girl with the text “earn $3,000 per month writing!” compelled me to click. I was instantly obsessed and have been writing ever since!

Q3. What forms of copy do you write?

I enjoy focusing on what I believe are the most impactful pieces of copy (and content with extra persuasion sprinkled in) for my niche: Email Campaigns • Longform Blog Articles • Website Copy • Press Releases • Case Studies • Social Content

Q4. What are your favorite niches to write in?

For 7 years I’ve specialized in the home services and construction

Q5. What is the #1 lesson you've learned as a copywriter?

Understand the audience and their pain better than the competition. Fortunately, I am the ideal customer for my clients, so I have a personal understanding of the pains/passions that come with home ownership and what it’s like to hire a contractor. That makes me uniquely positioned to write more compelling copy than other writers.

Q6. Who is your favorite copywriter & why?

This changes for me depending on my season of life. Currently, I’m learning a lot from Stefan Georgi, Justin Goff, Tiana Asperjan and Alex Hormozi (not a copywriter, but still brilliant at copy, marketing and sales strategies).

Q7. Do you have any recent wins to share?

In the last year, I helped one of my clients (a plumber company), land over $1.3 million in sales in attributed revenue with strategic email campaigns.

Q8. What would you say to a prospective client who wants to hire you?

I grew up in a family full of tradesmen. My dad’s a plumber, my grandpa and uncle are machinists, my father-in-law is a garage door installer, and my husband is a fabricator. I was instilled with an appreciation for the trades from an early age. I even snagged the nickname “Plumberina!” Naturally, I found a passion in helping family-owned, local skilled trade businesses grow. I care deeply about contractors and the work they do. Their success is my ultimate goal. My brain CAN’T stop thinking about my clients’ businesses and how I can help them grow. I don’t consider myself JUST a copywriter, but an idea generator!

Q9. What is a good email address for prospective clients to contact you?

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