Interviews Dipankar Dutta

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Q1. Where are you from?

Kolkata, India

Q2. How did you discover copywriting?

I started my career in journalism and had friends in ad agencies. I wanted to make a living on writing but the creative ad copy writing interested me more and one day, I made the switch.

Q3. What forms of copy do you write?

Sales pages, ad copy, advertorials…

Q4. What are your favorite niches to write in?

Finance, real estate, marketing.

Q5. What is the #1 lesson you've learned as a copywriter?

That there is no perfect way of writing copy.

Q6. Who is your favorite copywriter & why?

Gary Halbert, of course. Besides, I admire John Carlton for his simplicity of concepts and powerful use of words. Stephen Georgi for his awesome framework. And Daniel Throssel for his entertaining emails.

Q7. Do you have any recent wins to share?

A happy recent win was smashing long term conversion rate for a financial services webinar sales. And this was one of a long list of wins.

Q8. What would you say to a prospective client who wants to hire you?

Leave it in my hands and watch fireflies dancing.

Q9. What is a good email address for prospective clients to contact you?

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