Interviews Doberman Dan

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Q1. Where are you from?

Ocala, Florida

Q2. How did you discover copywriting?

I had been trying (unsuccessfully) to start various businesses on the side for 9 years. None of them ever made a dime. I discovered Dan Kennedy and bought his Magnetic Marketing kit with the hope it would help me save whichever business was failing miserably at the time. That was my first ever exposure to copywriting… even though I didn’t know it was called that back then.

Q3. What forms of copy do you write?

As far as copy goes, I only write direct response copy. I write website copy, VSLs, email copy, direct mail copy, space ads (newspapers and magazines), advertorials.

Even though it’s technically editorial, I consider the content I write for my subscription newsletter, The Doberman Dan Letter, to be sales copy, too. The only difference is, in my newsletter and other editorial content I’m not selling products and services, I’m selling my philosophy.

Q4. What are your favorite niches to write in?

Online marketing, anything related to entrepreneurship and making money and, even though it’s been several years since I was in the bodybuilding market, I really like writing copy for bodybuilding/fitness products. (Probably because the very first successful business I started was in the bodybuilding niche.)

Q5. What is the #1 lesson you've learned as a copywriter?

You don’t have to get it perfect, you just have to get it going.

Q6. Who is your favorite copywriter & why?

Gary Halbert. His copy always resonated with me.

After meticulously engineering it for a couple of years, then taking some extreme steps to make it happen, I wound up mentoring with him. Then we became friends and worked together for a couple of years. He even stayed in the spare bedroom of my home in Costa Rica for a few months.

Q7. Do you have any recent wins to share?

I’d have to say getting myself free from my j-o-b as a police officer after discovering copywriting and starting a mail order business. And I’ve stayed free since 1997. All because of the copy I write for my own businesses… and for the few clients I occasionally work with.

Q8. What would you say to a prospective client who wants to hire you?

The ONLY way someone can become my student is by becoming a knight in my Marketing Camelot. ( That’s how I pass along all the copywriting and marketing lessons I’ve learned over the past three decades.

As far as hiring me, I’m extremely selective about who I’ll work with these days. That’s why most of the clients I agree to work with are also knights in my Marketing Camelot. It’s imperative that they learn the Doberman Dan ways before I’ll even considering taking them on as a client.

Q9. What is a good email address for prospective clients to contact you?

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