Interviews Dolapo Usman

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Q1. Where are you from?

Ilorin, Nigeria

Q2. How did you discover copywriting?

In 2020, I wanted to launch a digital product for my personal brand.

I showed it to few of my internet marketing friends and they told me to write a great copy for it (never even knew about copywriting then)

I reached out to a copywriter and he wrote a copy that flopped my campaign.

I had to dive deep into the copywriting world and see what’s so great about the industry and why a “mere” copy will flop my campaign.

I met Golibe Ilechukwu and Andy Mukolo who both taught me how to write great copy 

Q3. What forms of copy do you write?

I write all direct response copy but I have had more wins with long forms TSL and VSL, emails and ad copy.

Q4. What are your favorite niches to write in?

I love exploring a lot of niches but I have had more wins with the Biz opp, health and financial niches.

Q5. What is the #1 lesson you've learned as a copywriter?

It’s all about the basics if you want to succeed in copywriting.

Read more controls,
Dissect more controls,
Write more,

They’re all basic advise and they’re the ones that works and can even change the whole game for you.

So never forget the basics.

Q6. Who is your favorite copywriter & why?

Stefan Georgi because his thought process is out of this world.

Taken few classes with him and I can attest to his great thought process.

Q7. Do you have any recent wins to share?

I have had a lot of wins both recently and sometime back, But here’s a recent one.
I wrote a copy that has sold (and still selling) over $100,000 in just 3 months for the Nigerian market (it’s a big deal if we convert the money to the Nigerian currency)¬†

Q8. What would you say to a prospective client who wants to hire you?

I take on just 2 clients in a month and that’s because I have my brands that I’m running simultaneously.

But if you wanna be a part of the two clients that I help to create blockbuster copy that brings in a lot of money for you, send an email to

I attached my logo to this reply (I run a faceless brand and it has been doing well so far)

Q9. What is a good email address for prospective clients to contact you?

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