Interviews Dusan Stojanovic

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Q1. Where are you from?

Belgrade, Serbia

Q2. How did you discover copywriting?

At the end of my senior year in college, I went to the US on a work and travel program. That completely changed my life perspective, and I realized I wasn’t interested in pursuing a career in academia.

Instead, I revisited my love for writing, and I wanted to see if there was any way I could do that for a living. So, I researched things online and discovered content writing and copywriting.

The more I learned about it, the more I realized I wanted to do that. I initially started writing content, but I have switched more to copywriting during the past four years.

Q3. What forms of copy do you write?

Emails, landing pages, ads, web copy, and blogs.

Q4. What are your favorite niches to write in?

Health, sleep, supplements, animals, and pets.

Q5. What is the #1 lesson you've learned as a copywriter?

The most important copywriting lesson I’ve learned so far is that you can’t just assume things about your clients. Instead, you need to ask questions, do in-depth research, and discover what really motivates your prospects to buy.

Using those emotions and triggers in your copy will help it perform better.

Q6. Who is your favorite copywriter & why?

My favorite copywriter at the moment is Justin Goff. He is one of the top email copywriters out there, but that’s not why I chose him.

Justin seems like a no-BS type of guy who really knows what he wants and isn’t afraid to get it. I admire his attitude about work-life balance and his courage to explore other things in life.

Q7. Do you have any recent wins to share?

I’ve recently started making public posts and connecting with other copywriters. It’s something I’ve wanted to do for a long time, but I’ve just been afraid to step into the spotlight.

Q8. What would you say to a prospective client who wants to hire you?

You should hire me because I’m good at what I do, I get stuff done, and I communicate well throughout the whole process. Another big thing is that I don’t have a big ego, so I can easily take your instructions, criticism, or anything else you throw my way.

My goal is to use my skills to help your business do well. So, feel free to contact me and let me know more about your needs.

Let’s crush it together!

Q9. What is a good email address for prospective clients to contact you?

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