Copywriting.org Interviews Ed Forteau
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Q1. Where are you from?
Kalamazoo, MI
Q2. How did you discover copywriting?
I formally learned copywriting from Carl Galletti. I was one of his first copywriting proteges.
Q3. What forms of copy do you write?
I specialize in email and text communication.
Q4. What are your favorite niches to write in?
Startups
Q5. What is the #1 lesson you've learned as a copywriter?
Keep your copy concise.
Q6. Who is your favorite copywriter & why?
Leon Altman – he is a master of concise copy that is persuasive.
Q7. Do you have any recent wins to share?
Yes. A recent client had a 63% open rate, and a combined 34% reply and click rate from a single cold email to fill an event in which 183 people registered.
Q8. What would you say to a prospective client who wants to hire you?
You will be thrilled with the results.
Q9. What is a good email address for prospective clients to contact you?
ed@wanderingmediagroup.com