Interviews Ed Forteau

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Q1. Where are you from?

Kalamazoo, MI

Q2. How did you discover copywriting?

I formally learned copywriting from Carl Galletti. I was one of his first copywriting proteges.

Q3. What forms of copy do you write?

I specialize in email and text communication.

Q4. What are your favorite niches to write in?


Q5. What is the #1 lesson you've learned as a copywriter?

Keep your copy concise.

Q6. Who is your favorite copywriter & why?

Leon Altman – he is a master of concise copy that is persuasive.

Q7. Do you have any recent wins to share?

Yes. A recent client had a 63% open rate, and a combined 34% reply and click rate from a single cold email to fill an event in which 183 people registered.

Q8. What would you say to a prospective client who wants to hire you?

You will be thrilled with the results.

Q9. What is a good email address for prospective clients to contact you?

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