Interviews Ed Reay

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Q1. Where are you from?

Vancouver, Canada

Q2. How did you discover copywriting?

When I was 11 I was a chubby, girl-obsessed little guy with a bowl cut and braces and had a nasty crush on this girl, Megan. So I went and Googled the one phrase that forever changed my life: “how to get girls to like me” That led me to watch a dating VSL on how to get girls. I wanted to buy the dating program so bad I went behind my parents back to the gas station and bought a bunch of prepaid credit cards. That one act was the gateway to a bunch of other failed investments to be an entrepreneur which cost me all my bar mitzvah money. I joined a Multi-Level Marketing scam and wrote and ran my own Facebook ads. So I learned about the power of copy. And eventually my previous mentor in Vancouver told me it’s time to stop writing for myself and start getting paid to write for others.

Q3. What forms of copy do you write?

These days I mostly consult or coach clients on their marketing messaging, business strategy, and mindset. But sometimes I’ll write emails, Facebook posts, Tik Tok scripts, and sales letters if there’s a project I’m actually interested in. I mostly write for my own personal brand these days

Q4. What are your favorite niches to write in?

I’ve got a track record of writing and consulting on dozens of 7 & 8 figure businesses that operate in the business opportunity and high-ticket coaching niches. But I can write or consult for any niche, really

Q5. What is the #1 lesson you've learned as a copywriter?

Ah geez. Just one eh? The best copy isn’t about wordsmithing. It’s about having “Predictive Empathy.” Anticipating people’s feelings and thoughts as they’re reading or going through the sales process. Then addressing them head-on in the next sentence or even in the current one. Because if you can understand the pains, fears, desires, frustrations, and daily happenings of your ideal customer or client, you can create world-class ideas and angles that pull sales like crazy.

Q6. Who is your favorite copywriter & why?

Don’t have one right now. But when I was first starting I loved John Carlton

Q7. Do you have any recent wins to share?

A few: – My top coaching client in the high-ticket coaching space stayed with me for over a year, and paid for 6 months in full to work together. She went from doing $20K-$30K/mo to over $70K+/mo with way more profit and peace of mind than ever before. Plus she’s having way more fun with her business and she went on vacation for 2 weeks to Italy without any wifi or data so her business is on autopilot now – I trained the in-house copywriters of a company in the online education space doing $42M a year – These days I rarely coach copywriters, but one I’m working with 1-1 just added an extra $200 to the AOV of the product he’s selling by tweaking the pricing on an order bump

Q8. What would you say to a prospective client who wants to hire you?

Shoot me a DM on Facebook! We can have a quick chat about what you’re looking for and I’ll let you know how I can help. And if I can’t, I’ll be able to give you a few pointers or refer you to someone who can help

Q9. What is a good email address for prospective clients to contact you?

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