Copywriting.org Interviews EDWARD BABAIAN

Back in college. I was taking a Creative Strategies & Tactics class over at Cal State Fullerton when my professor gave us a copywriting assignment. I’ll never forget it – we had to write taglines for Naked Juice. He wanted everyone to come up with at least 10 options; he would then pick the top 5 taglines out of the entire class (over 50 people). Needless to say, 3 out of the 5 were mine. That’s the first time in my life I received a “see me after class” on a paper that ended up being positive. The professor (shoutout to Gerald Wright) asked me if I ever considered becoming a copywriter. I said I had no interest in the law. Facepalm emoji here. Anyway, we chatted and that’s how it all started.