Copywriting.org Interviews Elizabeth Barton
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Q1. Where are you from?
San Diego, CA
Q2. How did you discover copywriting?
Rescued a bunch of kittens in high school, then made an infoproduct about how to stop your cat from misbehaving hahaha. Wrote a sales letter for it.
Q3. What forms of copy do you write?
Sales letters and emails, mostly.
Q4. What are your favorite niches to write in?
I have a lot of experience in B2B and bizopp, but my current favorites are legal and survival.
Q5. What is the #1 lesson you've learned as a copywriter?
Empathy. Feel their pain and talk to them like a friend.
Q6. Who is your favorite copywriter & why?
Many favorites. I respect the talent of a copywriter who can keep it real, point out potential negatives, and then overcome the objections. Like Ben Settle.
Q7. Do you have any recent wins to share?
Increased a client’s high-ticket course sales by 187.5% and tripled another client’s holiday sales by rewriting their email sequence.
Q8. What would you say to a prospective client who wants to hire you?
If your product is good, then I’ll sell it. Email me.
Q9. What is a good email address for prospective clients to contact you?
emailelizabethbarton@gmail.com