Interviews Elizabeth

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Q1. Where are you from?


Q2. How did you discover copywriting?

Through Alex Cattoni

Q3. What forms of copy do you write?

Emails, Landing Pages, Website Pages, Sales Letters, Ads.

Q4. What are your favorite niches to write in?

Health, Digital Marketing, Relationships.

Q5. What is the #1 lesson you've learned as a copywriter?

Skill is nothing without a great network.

Q6. Who is your favorite copywriter & why?

Alex Cattoni.
In 2020, her YouTube videos motivated me to start writing.
In 2021, her course (Copyposse Launch Pad), made me fall in LOVE with copywriting.

Q7. Do you have any recent wins to share?

In August 2022, I got my 3rd Retainer job but it honestly felt like my 1st and so far, is my biggest win as a copywriter.
I was paid lesser than my previous job (only $1k a month) and it was a part time job.
But it was one of the best decisions I ever made for my career.
Why? Because:
1. I was chosen among almost 20 expert copywriters.
2. I got to work with one of the best teams I’ve ever worked with.
3. I experienced my biggest ROIs on personal projects due to experience gathered that period.
4. My employers were willing to invest in me to ensure I had anything I needed to grow as a copywriter. I received a lot of expensive resources for FREE!
5. I had the most considerate colleagues and employers I had ever worked with.
6. I got to learn about CRO and had spare time to learn other skills like UI/UX.
7. Most importantly, I was appreciated for the work I did.
8. Many, many more.
Even though I got to work with them for only 5 months because the owners wanted to restrategise and take a different route in business (which I completely understood), I’m grateful to have gotten a job that many people have prayed for.
It was a job that never felt like a job. My biggest win!

Q8. What would you say to a prospective client who wants to hire you?

Spring 2021, Two small bakeries selling the exact same pastries, sited their stores opposite each other.
Both paid relatively the same amount as rent, owned Shopify stores and ran social media platforms.
Both owners supported Trump, had 2 kids and a car.
November 2022, one went bankrupt & closed down, while the other closed the year with an ROI of 32%.

What did Bakery B do differently?

1. Understanding the importance of CRO and how it heavily plays a role in increasing sales.
2. Staying updated with new strategies (like AI), studying them first to know their efficiency before implementing them.
3. Understanding customer demands, needs, psychology and emotions beyond the regular customer avatar profile.
4. Understanding that Digital Marketing is drastically evolving. What worked yesterday may not work today.
5. Hiring me as the copywriter who gave them these ideas and wrote their landing page that majorly generated the ROI.

What is more important than making money?
Having ‘die-hard’ fans who will not only keep the money coming in by paying almost any amount to continually get your product/service, but may even run you free ads by evangelising your product/service to who ever cares to listen.

And how do you get Die-hard fans?
Through psychological & emotional connection.

AI is great and can serve as a substantial assistance in marketing but AIs are not capable of fathoming human emotions.

So who is equipped with skills that utilise psychology & emotions to generate profitable revenues?

A human copywriter with almost 5 years experience, who runs her own side business and has delivered over 200 copies, generating mouth-watering percentages in revenues for her clients.

Simply put, me.

Q9. What is a good email address for prospective clients to contact you?

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