Interviews Enda Ndungu

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Q1. Where are you from?

Nairobi, Kenya

Q2. How did you discover copywriting?

I quit a toxic corporate Finance job and needed control of my work schedule. Working online was the solution. Then I discovered that I could help businesses market themselves while leveraging my MBA. I was sold!

Q3. What forms of copy do you write?

I write what my clients need…that’s the beauty of grasping marketing fundamentals. I currently enjoy writing direct mail…emails and sales letters.

Q4. What are your favorite niches to write in?

Personal Development…Marketing and Financial.

Q5. What is the #1 lesson you've learned as a copywriter?

Stay curious. You’ll learn and grow so much faster. Plus, growth never ends…unless you’re dead.

Q6. Who is your favorite copywriter & why?

Pauline Longdon. I identify with her stance on ethical marketing.

Q7. Do you have any recent wins to share?

I created the marketing strategy for one of the best list-building events a client had—EVER.

Q8. What would you say to a prospective client who wants to hire you?

Just do it :) Plus you get the advantage of me being in the “future”. I literally work on your business while you sleep.

Q9. What is a good email address for prospective clients to contact you?

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