Interviews Erina Bint-E-Javaid Akhter

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Q1. Where are you from?

I hail from a beautiful city in India, Aligarh, the city of values & urdu

Q2. How did you discover copywriting?

*Giggles* It was sudden discovered love that I never knew I had until one day my father, Dr. S Javaid Akhter read a piece of my writing and told me “You aren’t valuing your worth, don’t underestimate your potential, I think you should give this a try” and honestly I owe this to my Dad, it was his trust in my skills that made me take a leap of faith and doing a full Marty go round with

Q3. What forms of copy do you write?

Mostly blogs but I am also starting with email & sales letters now. It’s all in my kitty, in next one year I plan to polish it all one by one.

Q4. What are your favorite niches to write in?

I’ve written political articles way back in 2020 but eventually I started to realise my calling for entertainment & business.

Q5. What is the #1 lesson you've learned as a copywriter?

You write well.
That’s how you write copy that can be read and enjoyed by a global audience.
Terrible copy won’t fly – locally, or globally.

Give me a better prompt.

Q6. Who is your favorite copywriter & why?

Alex Cattoni I think is one of the most brilliant copywriter we have today, she has been ruling the market like anything and there’s so much to learn from a talented woman like her.

Q7. Do you have any recent wins to share?

So I started to write way back in 2019 and it was in 2020 just after a few months when I my writing was recognised by an international author.

Slowly I deviated a little from my writings as started to intern in radios and all but lately I realised my truly calling has always been my writings, and you know it’s god’s love for me or what

Q8. What would you say to a prospective client who wants to hire you?

Doesn’t matter which part of the world you’re reading it from just know this woman writing from India is your story telling & Content Strategist mate only at a mail’s distance.

Q9. What is a good email address for prospective clients to contact you?

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