Interviews Eros Rocha

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Q1. Where are you from?

SP, Brazil

Q2. How did you discover copywriting?

I discovered copywriting by searching how to make money with online writing. Why I wanted to search how to make money with online writing? Because I’d just taken my Ikigai and it fit right up.

Q3. What forms of copy do you write?

Email, sales letters, web pages, VSL scripts, and even dabbed in some video ads scripts.

Q4. What are your favorite niches to write in?

Coffee (I love it), men’s beauty, B2B, but there’s always room for discovery.

Q5. What is the #1 lesson you've learned as a copywriter?

People are stories.

Q6. Who is your favorite copywriter & why?

In Brazil, Bruno Sampaio. He’s not just a great copywriter, he became a great friend.

Q7. Do you have any recent wins to share?

Recently one of my clients texted me a response they got to one of my emails. The customer said that they loved the stories and how it made them feel connected to the company. I call that a huge win for me.

Q8. What would you say to a prospective client who wants to hire you?

If you’re looking for a creative mind and problem solver that can show you out-of-the-box thinking and time-prooffed strategies to connect and convert your customers, with a touch of Brazilian samba, I’m your guy.

Q9. What is a good email address for prospective clients to contact you?

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