Interviews Farhan Arshad

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Q1. Where are you from?

Islamabad, Pakistan

Q2. How did you discover copywriting?

I started my Professional Journey as a Social Media Coordinator and Loved writing stuff that can inspire customers and make them hook to the story. This craze started growing in itself and I had no option but to research and fulfill my craving. But the drought was never ending and it made me go through tons of YouTube Videos that’s where I found Dan Lok taking Copy and this was an aha moment. The lightbulb shined brighter than ever and I knew that this will be my journey. I started subscribing to letters, joining groups, and following people. Then I stumbled upon a guru’s page and he took me to a new universe it was hard to recover from that he made me a fan and it was painful to wait for his weekly emails. The man Daniel the great Throssell is the person who I would like to give credit for making me fall in love with words and introducing me truly to this new universe of writing, reading, and preaching copy.

Q3. What forms of copy do you write?

Fb Ads, Ecom, Health & Fitness

Q4. What are your favorite niches to write in?

E-com, Health & Fitness.

Q5. What is the #1 lesson you've learned as a copywriter?

It isn’t about you it is about the customers so in my humble opinion market first will always be the approach that comes first instead of marketing first. The #1 lesson a copywriter should learn is to know how to do the research if you can spend time and identify the core pain points of a market you will end up winning more than you lose.

Q6. Who is your favorite copywriter & why?

I will name 3 First and Foremost The man the legend and my Guru Daniel Throssell will always be my favorite for introducing me to a new universe and taking entertainment style to new heights with his letter. Second, on my list has to Chris Orzechowski his value drive emails and Ecom scaling techniques are my go-to for writing copy, and always keep myself updated. Last but not least is the man himself the email paramedic My guy the Troy fuc**** Ericson. Loved the input and insights he bring to the copywriters and his group is a fountain of copy knowledge.

Q7. Do you have any recent wins to share?

I have written a VSL for a Diet Drop brand which I am really proud of as it brought me to some fascinating facts and I was able to translate my research into a perfect story that it made some crazy sales for us and gave countless leads. It led us to another recurring project and now I am writing Ads copy for the Brand on a consistent basis.

Q8. What would you say to a prospective client who wants to hire you?

It takes time and effort to get there and with me, I cannot assure you the guaranteed success with the initial path but I will take you there and won’t stop until it does. I don’t take work that doesn’t sound like a challenge to me and I love beating records because that gives me the drive to continue and excel further.

Q9. What is a good email address for prospective clients to contact you?

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