Interviews Farid Wattoo

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Q1. Where are you from?


Q2. How did you discover copywriting?

I was reading a blog post on: How to write fiverr description? The author advised to write the description in AIDA format. At first, I didn’t get that all. Then I decided to do more research on AIDA…. During the research phase, I discovered that the AIDA is a framework being used in Copywriting… From there, I discovered about Copywriting and started my journey as a Copywriter

Q3. What forms of copy do you write?

Long Form Sales Pages and Story Email Campaigns

Q4. What are your favorite niches to write in?

*Self-Help *Personal Development *Psychology *Cyber Security (Did I mention, I was a Cyber Security Professional before transitioning into Copywriting.) *Health

Q5. What is the #1 lesson you've learned as a copywriter?

Never Stop learning and experimenting

Q6. Who is your favorite copywriter & why?

I love Stefan when it comes down to long form sales letters…. He is simply a genius. In Email Copywriting, I love the style of Lan Stanley. They way he uses generic angles to write emails is just out of this world.

Q7. Do you have any recent wins to share?

I’ve worked with an Industry leading Email Copywriter… I wrote a Story-based email for his Copywriting Course. He liked that very much and also rewarded me ????

Q8. What would you say to a prospective client who wants to hire you?

I would take ’em on a Zoom call to better understand their Business and positioning before we can go ahead

Q9. What is a good email address for prospective clients to contact you?

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