Interviews Fatteen Bilal

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Q1. Where are you from?


Q2. How did you discover copywriting?

A long time ago, when I was studying in university, I joined multiple student clubs related to literature. I was fond of reading and writing English stories. One day a huge parcel of books received at our literature club office. We opened the parcel and checked the books. There was a book named, “The Ultimate Sales Letter by Dan S. Kennedy”. We all were surprised, because this book was not according to our club’s modules. Our President decided to send this book back to the office. But I was curious to know what actually this book is. After requesting president I kept this book myself. I started reading this book everyday. And then my copywriting career started.

Q3. What forms of copy do you write?

My favorite one is email copy, but I also write sales letter, sales funnels and ads copy. I’m good at all of them. Even my friends started calling me “Copywriting Hypnotist”, when they saw that people are buying products on exponential rate after reading my copy.

Q4. What are your favorite niches to write in?

My favorite one is email copywriting. Because we can use multiple angles while writing multiple emails. And it is the toughest and challenging niche ever, we have to cross five phases to send the audience to our sales pages.

Q5. What is the #1 lesson you've learned as a copywriter?

Patience is the key of success. And deep research is the key of great copy. If you don’t know about your target audience then your copy will never work.

Q6. Who is your favorite copywriter & why?

My favourite Copywriter is a Pakistani Copywriter, Armash Kamal. He is the one who showed me a complete path of copywriting. My second most favorite is Stefan Georgai. I’m a biggest fan of his email Copywriting style.

Q7. Do you have any recent wins to share?

Recently I wrote a sales letter for one of my client. And biggest news is this letter generate ROI more than his expectations.

Q8. What would you say to a prospective client who wants to hire you?

Great things take time, so have patience and let me do my work

Q9. What is a good email address for prospective clients to contact you?

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