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Copywriting.org Interviews Forrest “Russ” Evans

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Q1. Where are you from?

Las Vegas, Nevada

Q2. How did you discover copywriting?

Mail order – back in the day – but didn’t know what it was

Q3. What forms of copy do you write?

Focusing on short form copy right now – mainly Email copy

Q4. What are your favorite niches to write in?

Diet, Fitness, Nutritional Supplement Health and Wellness at the moment – Those are where I’ve had the most success

Q5. What is the #1 lesson you've learned as a copywriter?

That my #1 job is to write copy that fills my clients bank accounts.

Q6. Who is your favorite copywriter & why?

I have several “favorites” – I like the old-school, direct mail masters… like Clayton Makepeace, Eugene Schwartz, Victor Schwab, Gary Halbert, Gary Bencivenga, Dan Kennedy – just to name a few – but my favorite is Jim Rutz “The Copywriter closest To GOD” – for that reason

Q7. Do you have any recent wins to share?

I came to Copywriting from a previous life in one on one selling and old-school, pre-internet marketing – around 35 years total experience before I retired from that life in 1996- I got bored with retirement and decided I’d pursue Copywriting – as sales and marketing is pretty much in my blood…

Q8. What would you say to a prospective client who wants to hire you?

When you hire me to write your copy – my sole purpose is the make your cash register ring and fill your bank account.

Q9. What is a good email address for prospective clients to contact you?

forrest@directresponse.ink

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