Interviews Fotis Chatzinicolaou

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Q1. Where are you from?


Q2. How did you discover copywriting?

Back in 2015 our country was hit with something called “capital controls.” Bank accounts froze overnight, people couldn’t get their money, and unemployment rose. I was a personal trainer at the time, and my clientele was slashed in half. And the watermelon on top: my mom no longer qualified for our version of Social Security. So I had less than $500 to my name and my mom to support. Having no clue what to do, I headed to an entrepreneur’s forum I was a member of. One of the members there had just created a thread titled “Learn Copywriting In 14 Days.” Two weeks later, I used what I learned to impress the owner of a luxurious gym in Dubai and had my first copywriting aha: “People are willing to pay me to write stuff for them???” And the rest is history.

Q3. What forms of copy do you write?

Primarily traffic driver and story-selling emails, both for guru based lists and churn and burn ones.

Q4. What are your favorite niches to write in?

Make money, copywriting, health and fitness

Q5. What is the #1 lesson you've learned as a copywriter?

“Good copy can’t polish a turd” – Doberman Dan. The concept of selling ice to Eskimos and sand to the desert is idiotic. You can have the top copywriters in the world craft an amazing sales letter for a product that nobody wants… and sales will stay firmly stuck at zero. So, as a copywriter, you need to be a bit humble and go after clients with products that will make your job easier. Copy is a sales multiplier, not a sales maker.

Q6. Who is your favorite copywriter & why?

Paris Lampropoulos. His Taki Seminar back in 2019 is perhaps the best copywriting training almost nobody knows. It installed great copywriting “instincts” to me that allow me to impress people who have been in the game for a long time.

Q7. Do you have any recent wins to share?

I helped a client in the make money online space double the number of application forms for one of his offers. And all this was thanks to email.

Q8. What would you say to a prospective client who wants to hire you?

I am not really sure if we’re a good fit. So I’d like to ask you a few questions to see if it makes sense for us to work together. Is this fair?

Q9. What is a good email address for prospective clients to contact you?

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