Interviews Francetta Evans-Anfom

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Q1. Where are you from?

London, UK

Q2. How did you discover copywriting?

I won ‘The Power of Poetry’ for South East England during Secondary school. I was so shocked. Then after university, many of my jobs were always in Copywriting and Marketing, so I thought I must be good at this to keep getting offered similar jobs.

Q3. What forms of copy do you write?

Web copy, email, social media and blogs

Q4. What are your favorite niches to write in?

Music, Architecture, Hair & Beauty, Wellness, Bars & Nightclubs and for black owned businesses mainly. For me it’s all about the “work” relationship, so if the client and I work well together then it goes from there. I’m an A* researcher, so that’s a huge advantage, which allows me to write for a variety of industries.

Q5. What is the #1 lesson you've learned as a copywriter?

People forget the psychology behind copywriting and marketing. How their audience behaves, thinks, how their audience wants to relate to them and change their lives. So I’ve learnt that, as a CEO, entrepreneur or business owner, don’t just think about the money first. Write from the heart, celebrate your heritage and culture throughout your copy and always remember that you can change one person’s life with your message.

Q6. Who is your favorite copywriter & why?

Alex Cattoni is my favourite. I love how she educates her community about the freelancing world and elevates us to become great copywriters. She’s real and honest. She talks about the high and lows, ups and downs about freelancing, business life and copywriting.

Q7. Do you have any recent wins to share?

I’m an award nominated web copywriter and podcast host of Brand Presence Copywriting. I’m, also, an award finalist music, festival and PR blogger too.

Q8. What would you say to a prospective client who wants to hire you?

I work with clients who feel that their copy and marketing doesn’t express their personality and characteristics + celebrate their heritage and culture. That they feel their ethos and brand message isn’t conveyed well. That who they are in-person doesn’t translate online. Usually my clients are people who want to work with a copywriter who represents them and their business. I’m all about representation. I’m up for working with CEOs, entrepreneurs and black business owners.

Q9. What is a good email address for prospective clients to contact you?

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