Interviews François Jacques

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Q1. Where are you from?


Q2. How did you discover copywriting?

I’m a native French speaker, and I discovered Copywriting in 2008 through Christian Godefroy. He’s the guy who popularized copywriting on the French market. This guy had been trained by the best US copywriters (he was a friend of Gary Bencivenga, for example) and he started teaching Copywriting in the french market.

Q3. What forms of copy do you write?

I write a lot of VSL and long form sales letters. I also write a lot of emails…

Q4. What are your favorite niches to write in?

Natural health, supplements

Q5. What is the #1 lesson you've learned as a copywriter?

The #1 lesson I learned is that you always have to test everything. Even if you know perfectly your market you can never be sure of what’s going to perform or to bomb… So test everything !

Q6. Who is your favorite copywriter & why?

Stefan Georgi. He’s been a great model for me. I love his RMBC method and it allows me to write VSL’s and sales letter 4 times quickly…

Q7. Do you have any recent wins to share?

I’m the principal copywriter and copy chief of one of the biggest supplements brand in France. I started to work with them early 2020, and I’m helping them to make more than 15 millions per year. I had a lot of wins with them and with other clients as well…

Q8. What would you say to a prospective client who wants to hire you?

I would ask him a lot of questions about his business in general and the project for which he wants to hire me in particular.

Q9. What is a good email address for prospective clients to contact you?

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