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Copywriting.org Interviews Gage Vercler

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Q1. Where are you from?

Chicago

Q2. How did you discover copywriting?

It’s actually kind of a convoluted story, but I’ll trim the fat:

Before I found copy I was working on a movie that I wrote/directed. I wasn’t able to finish it due to time and money constraints, and I had those constraints because I was stuck in the workforce doing 40 hours a week and taking home less than $30k a year… AND I was taking classes at ASU online.

The movie was the only thing I had that I was passionate about, and if that were ever to succeed I knew there were a few things that I had to do: take back control of my time, make a LOT more money, and develop an understanding of marketing, sales, and business.

I made a Google Sheet and listed all of the specific skills I already had, then I made a list of skills that I wanted to acquire. Then I started Googling jobs in marketing that use some of those skills and found copywriting right away!

Q3. What forms of copy do you write?

Emails, sales letter, blogs, brand copy, and pretty much any sort of direct response. Recently I’ve been leaning into funnel design and short-form content as well.

Q4. What are your favorite niches to write in?

Honestly I don’t discriminate when it comes to niches… I just prefer to work with brands and businesses that genuinely want to build something valuable and new, and part of the fun is working on something I didn’t know much about before. That being said, I really like working with life coaching brands, and I especially love helping influencers and smaller businesses find their voice.

The exception to my discrimination rule is that I won’t touch pharmaceuticals or most finance-related stuff. A lot of those are too suspect for me.

Q5. What is the #1 lesson you've learned as a copywriter?

That a freelance copywriter (or any type of freelancer, really) has to make themselves valuable by bringing their unique perspective into everything. Templates and rules are really helpful for getting an idea of how copy should function in all of its respective forms, but you gotta innovate, and you can only innovate if you’re fully confident and in-tune with yourself.

That lesson is actually why I’m grateful for copywriting in general. It has carried over into everything I do in life, not just with copywriting.

Q6. Who is your favorite copywriter & why?

I’ve got a few:

Daniel Throssell – He was the first copywriter that showed me that copy doesn’t have to be so by-the-numbers… which was great because I was getting burnt out early-on and his style shifted my whole perspective.

Mason Doerr (Cardinal Mason) – Mason’s style and TikToks popped up at a pivotal moment too. His content is great, and he’s a very genuine dude. I’m in his and David’s Cashflow Syndicate collective – and it’s well worth the price of admission. If you’re looking for a legit way to learn business, that’s where it’s at.

(Honorable Mention) Dan Koe – I don’t know if Dan is or ever was a copywriter technically, but his perspective is great and he persuades you to buy because he never really sells (similar to Mason). What he has to say is always valuable, so you just trust the value is there and you want to buy his stuff… Super inspiring to learn from. He’s on a different level.

Q7. Do you have any recent wins to share?

Just finished working on a book for a big-name influencer (I do ghostwriting too), and I’m working on closing my first major monthly client for copywriting… It’s taken a lot of hard work and a lot of tinkering with my workflow, but I can tell things are about to pick up.

I’m just grateful that I’ve been able to learn and grow along with so many other people. It’s an amazing time to be a freelancer, and going this route is bringing me the things I wanted out of life… I think those are the most notable wins for now. Check back in in a month or two!

Q8. What would you say to a prospective client who wants to hire you?

Just DM or email me to setup a call!

There are always ways to improve how you communicate with buyers, and partnering with me can slash your marketing budget in half and simultaneously bring in more revenue. Everybody wins :)

Q9. What is a good email address for prospective clients to contact you?

gagevercler@gagevercler.com

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