Interviews Giles Tsegah – “The Follow Up Funnel Guy”

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Q1. Where are you from?

Accra, Ghana

Q2. How did you discover copywriting?

After going through a bad break up at the end of 2015, I stumbled upon Jason Capital’s dating content after recklessly typing in a youtube search: “How to get more girls”… Please don’t judge me…Twas dark times it was ????. I’ll admit though, At 24 I was still quite young minded and somewhat immature, but my hunger for this information lead me down a rabbit hole of several Jason Capital youtube videos (on Dating/Self Development & The Science of Success) which eventually lead me to signing up for his email list in 2018… The rest is history.

Q3. What forms of copy do you write?

Emails, Sales Letters, eBooks, Squeeze Pages, Landing Pages, VSL’s, Social Media Copy, Product Descriptions & Ads… But I mostly do emails.

Q4. What are your favorite niches to write in?

Coaching/Consulting, Relationships, Personal Development, Health/Wellness, Agriculture related niches and Ecommerce brands who don’t mind being represented by an informed “keyboard happy” email marketing mascot.

Q5. What is the #1 lesson you've learned as a copywriter?

Great copy can’t consistently sell a bad product/service… Maybe you can get away with it a few times but you’ll eventually lose the trust & respect of your customers… Which could permanently damage your brand image and reputation… Do with this piece of information as you will ????.

Q6. Who is your favorite copywriter & why?

This is a tough one… I’ll have to mention all 4 of my copywriting GOATs.

So for me it’s between Stefan Georgi, Jason Capital, Troy Ericson and Chris Orzechowski.

Stefan Georgi because his RMBC Method has truly made writing copy a streamlined process. 

Jason Capital because he literally gave me access to the knowledge and tools that have helped me create the life I have today in multiple facets. It wouldn’t sit well with me if I didn’t give him his flowers here.

Troy Ericson because well, it’s Troy Ericson, The 26 year old $50MM Email Paramedic… If you know you know…

And finally, Chris Orzechowski, because his strategy and approach to e-commerce email marketing is something that shouldn’t be ignored.

Q7. Do you have any recent wins to share?

I helped a Coach re-engage with a 605 person customer list that was on a $75/mo Coaching subscription service… Final results – 8.6% click rate… and the open rate was 48.3% (Which can’t be fully trusted due to Apple’s Mail Privacy Protection update that came out last year) Fun fact – This list had been disengaged for over 12 months.

I also helped kickstart a 1 year old E-commerce clothing brand’s email marketing machine and helped them generate their first ever email pay day. They were getting most of their sales through instagram before I came in, and were the type of company to send out 1 email per month… I’m grateful to have had the opportunity to help them change their perspective.

Q8. What would you say to a prospective client who wants to hire you?

What are your goals, what’s the size of your list, how are you generating traffic, and are your offers proven… If it’s not really clear whether your offers are proven or not, I just want you to know that I can’t psychologically arm wrestle your subscribers into giving your company money if your products and or services don’t meet their needs, wants and desires. I just have to let you know that upfront. Outside of that, I’ll use my skills to the best of my abilities to create the best results possible to bring you the income and impact you know your business can bring.

Q9. What is a good email address for prospective clients to contact you?

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