Interviews Ginger Sorensen

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Q1. Where are you from?

Southern Utah

Q2. How did you discover copywriting?

Burnout In 2017, after years in the health and wellness industry and at the age of 37, I sold my shares in a freestanding Outpatient Mental Health and Substance Abuse Facility. Burnout found me; it was time to be home full-time with my family. It only took 6 months before the itch and excitement of running a business hit me again. This time, with the motivation to create time freedom, I jumped into the online world to start building a space of my own. I quickly discovered if I had any chance of reaching my goals, I needed to learn the skill of writing copy. I have been in love ever since.

Q3. What forms of copy do you write?

Email, Landing Pages & Websites

Q4. What are your favorite niches to write in?

The Health, Wellness, and Personal Development industry will always be closest to my heart, it has been a rewarding area to write in. However, I have also started finding a passion in the B2B space.

Q5. What is the #1 lesson you've learned as a copywriter?

Authenticity is where the most connection to an audience is made and the most rewarding way to write.

Q6. Who is your favorite copywriter & why?

Pretty much every copywriter who shares stories to connect and reach the heart of their audience. Why? Because it’s authentic, genuine, and real.

Q7. Do you have any recent wins to share?

I recently found myself in Troy Ericson’s email list management certification program and on track to be officially certified very soon. The knowledge I gained and have been able to pass on to my clients has been a massive win for all involved.

Q8. What would you say to a prospective client who wants to hire you?

I won’t take you on as a client unless my whole heart aligns with what you provide to the world. Once it is, watch out, miracles happen.

Q9. What is a good email address for prospective clients to contact you?

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