Copywriting.org Interviews Grant Baker
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Q1. Where are you from?
Montana
Q2. How did you discover copywriting?
After being an affiliate for 8 years I made the decision to partner with a few amazing marketers and we cracked long form storytelling to sell ecom products. I knew that it wasn’t the media buying skill that made a campaign great, but a strong story that captivates a large audience. Since 2018 I started to focus more time and energy in sharpening my skills on visual storytelling and using research to drive the conversation.
Q3. What forms of copy do you write?
VSLs, short form ads, UGC, email letters, landing pages
Q4. What are your favorite niches to write in?
Health and beauty, short form ads for e-commerce products.
Q5. What is the #1 lesson you've learned as a copywriter?
It takes a long time to find the right fit and right partners. Most copywriters are either grossly overpaid for mediocre work or underpaid by shady advertisers. Navigating this maze has been challenging but extremely rewarding.
Q6. Who is your favorite copywriter & why?
Peter Kell – he showed me the way and changed my life forever!
Q7. Do you have any recent wins to share?
Molecule Sleep, Sleepgram, MiamiMD, and a few new brands launching in 2023. Stay tuned!
Q8. What would you say to a prospective client who wants to hire you?
How experienced are you running digital brands?
Q9. What is a good email address for prospective clients to contact you?
grant@scalenomic.com