Interviews Greg Roggero

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Q1. Where are you from?

Medellin, Colombia

Q2. How did you discover copywriting?

I was living in Mexico, and I met a French couple who became two of my best friends and altered the course of my career. This couple is a copywriting powerhouse, and they inspired me to want to become a world-class direct-response copywriter and email list manager.

Q3. What forms of copy do you write?

email, facebook ads, short video scripts, sales letters, sms for increasing virtual event attendance, challenge email copy and social posts

Q4. What are your favorite niches to write in?

I don’t have one particular niche. Currently I have clients in the crypto, financial, BizOpp, and “make money online” space. I enjoy these. But I’d like to branch out and also write in the health, relationship, and personal development space since those are two areas I’m also interested in.

Q5. What is the #1 lesson you've learned as a copywriter?

Being a copywriter is a lot like being an actor. As an actor, you need to study your character, and understand what truly drives and motivates him or her. Same thing applies to copywriting. You gotta know your characters as if you were going to play a role as them.

Q6. Who is your favorite copywriter & why?

Frank Kern. I like his style. His writing is punchy, direct, and keeps you moving along.

Q7. Do you have any recent wins to share?

I work with a team that just launched the first DeFi NFT with utility. We’ve got a relatively small (2,000) email list but I’m proud of how I’ve been able to keep readers engaged and taking action through my email copywriting.

Q8. What would you say to a prospective client who wants to hire you?

Let’s talk. Shoot me an email.

Q9. What is a good email address for prospective clients to contact you?

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